SaralnamaOn 28 Aug 2025, Bollywood actor Shahid Kapoor and his wife Mira Rajput partnered with luxury lifestyle brand Athletifreak to promote mindful living. The brand, founded by Mira's sister Noor Wadhwani in 2021, opened its first physical store in Asia at Select Citywalk Mall, Saket, Delhi. Mira praised Shahid's passion for dance and discipline in fitness as key to their collaboration. The couple aims to bring quality fitness apparel to Indian consumers, making it easier to access without traveling abroad. Mira, an entrepreneur, highlighted her journey balancing fitness, career, and family roles. To support this venture, customers can visit the new store at Select Citywalk Mall. (Updated 28 Aug 2025, 17:11 IST; source: link)