SaralnamaOn 28 Aug 2025, Apple and Samsung sent legal notices to Xiaomi in India. The notices demand Xiaomi stop ads that directly compare its latest Xiaomi 15 Ultra smartphone with Apple’s iPhone 16 Pro Max and Samsung’s premium devices. Apple and Samsung say these ads contain disparaging content that harms their brand image in India’s premium smartphone market. Xiaomi’s ads included full-page print ads mocking the iPhone camera and calling it “cute.” Apple and Samsung argue that while comparing specs is allowed, naming rivals directly in ads crosses fair competition limits. Xiaomi has not yet responded. Market data shows Samsung leads India’s smartphone market with 14.5% share, Xiaomi 9.6%, and Apple 7.5%. Apple’s shipments rose 21.5% in H1 2025, with the iPhone 16 being the top model. Xiaomi is known for budget phones but is pushing into premium segments where Apple and Samsung dominate. (Updated 28 Aug 2025, 16:56 IST; source: link)