Saralnama5% value growth is Samsung's target for the upcoming festive season in India. The company plans to enhance retail experiences with AI demos in 20,000 Wi-Fi-equipped stores. Samsung is training staff to educate customers about AI benefits in photography, video editing, and productivity. They aim to offer AI-enabled devices at various price points, including a sub-₹20,000 smartphone. The company sees a trend towards premium smartphones over ₹30,000, especially in tier 2 and 3 cities. Samsung is also focusing on tablets and laptops, with plans to manufacture laptops in India. They have over 3,000 service centers across the country. (Updated 4 Sep 2025, 16:15 IST; source: link)
Key Points
- 5% value growth is Samsung's target for the upcoming festive season in India
- The company plans to enhance retail experiences with AI demos in 20,000 Wi-Fi-equipped stores
- Samsung is training staff to educate customers about AI benefits in photography, video editing, and productivity