SaralnamaAmazon has unveiled Lens Live, a new feature that transforms your smartphone camera into a powerful shopping assistant. By simply pointing the camera at an item, users can instantly view product listings from Amazon’s massive marketplace. This real-time visual shopping tool is currently rolling out on the Amazon Shopping app for iOS. The technology uses AI-powered object detection to recognize items in your surroundings. As you pan across a room or zoom in on a product, Amazon’s system instantly pulls up similar products available on its platform. Results appear in a swipeable carousel with options to add items directly to your cart or wishlist, streamlining the buying process. Amazon has also tied Lens Live to Rufus, its in-house AI shopping assistant. Rufus helps by summarizing product details, highlighting specifications, and answering questions like “Is this lamp dimmable?” or… (Updated 4 Sep 2025, 12:54 IST; source: link)
Key Points
- Amazon has unveiled Lens Live, a new feature that transforms your smartphone camera into a powerful shopping assistant
- By simply pointing the camera at an item, users can instantly view product listings from Amazon’s massive marketplace
- This real-time visual shopping tool is currently rolling out on the Amazon Shopping app for iOS