Several films that underperformed at the box office have found success on OTT platforms. The 2013 film '12th Fail,' based on a real UPSC aspirant's journey, had a limited theatrical run but gained audience appreciation on OTT. Kiran Rao's 'Laapataa Ladies,' released in theatres in March 2024, resonated more with viewers online due to its humour and female-driven narrative. The 2018 film 'Laila Majnu,' starring Avinash Tiwary and Tripti Dimri, initially failed commercially but became a cult classic after its OTT release. The 2016 film 'Sanam Teri Kasam,' starring Harshvardhan Rane and Mawra Hocane, was rediscovered by audiences on OTT and re-released in 2025. 'Tumbbad,' a horror film starring Sohum Shah, received positive reviews but had a short box office run before gaining popularity on OTT. John Abraham's 'The Diplomat,' despite poor box office performance, became an OTT hit due to its gripping plot. These examples highlight the growing importance of OTT platforms in redefining film success beyond theatrical earnings. (Updated 19 Aug 2025, 01:06 IST; source: link)