The Continuing Education Programme at IIT Delhi has introduced a new executive certification in brand management. This programme is designed for individuals who want to build careers in branding and marketing. The six-month online course will provide practical skills and knowledge through live classes, case studies, and a major project. The programme is particularly suitable for fresh graduates, young professionals in related fields, and people from non-marketing backgrounds who wish to switch to brand strategy roles. Classes will be held every Sunday morning starting in January 2026. The course covers 17 modules and requires participants to complete a major project. Successful completion will earn learners a certificate from IIT Delhi. The programme aims to prepare students for various job roles in branding, marketing, and digital media. Graduates can pursue positions such as Brand Executive, Brand Strategist, Marketing Coordinator, Digital Marketing Specialist, and Social Media Manager across multiple industries. The course is coordinated by a professor from the Department of Management Studies at IIT Delhi. Interested candidates must hold a graduate degree and maintain minimum attendance throughout the programme. The application deadline is set for December 2025. The programme fee includes GST and payment must be made before the deadline. This initiative reflects the growing demand for skilled professionals in brand management and marketing across various sectors in India. The online format allows working professionals to upgrade their skills without disrupting their current commitments.
Programme Structure and Learning Format
The programme will run for six months in a live online format with classes scheduled every Sunday from 10.30 am to 12.30 pm. The course begins in January 2026 and includes 17 comprehensive modules covering all aspects of brand management. Participants will attend live online classes led by faculty from IIT Delhi. The teaching method includes real-world case studies, contemporary examples from the industry, and peer discussions to enhance learning. A key component of the programme is the capstone project, where participants must develop a complete brand strategy from concept to application. This project-based approach ensures that learners gain practical experience alongside theoretical knowledge. The programme focuses on developing strategic, analytical, and creative skills essential for success in the branding and marketing domain. Assessment is based entirely on the capstone project performance. The interactive online format allows professionals to learn without geographical constraints while benefiting from direct interaction with experienced faculty members and fellow participants from diverse backgrounds.
Who Should Apply for This Course
This executive programme is designed for freshers, beginners, and emerging professionals eager to establish themselves in branding and marketing. The course is particularly suitable for fresh graduates starting careers in branding or marketing fields. Young professionals currently working in public relations, advertising, or digital marketing will find the programme valuable for career advancement. Individuals from non-marketing roles who wish to transition into brand strategy can also benefit significantly. The programme does not require prior experience in marketing, making it accessible to career switchers. The curriculum is structured to accommodate learners from various educational backgrounds while providing them with industry-relevant skills. Participants will gain knowledge applicable across multiple sectors including consumer goods, retail, banking and financial services, technology, media, fashion, electronic commerce, healthcare, and consumer services. The programme aims to bridge the gap between academic learning and practical industry requirements. Seats are limited and selection will be based on eligibility criteria and timely submission of applications. The diverse target audience ensures rich peer learning experiences during group discussions and project work.
Fees and Certification Details
The programme fee is Rs 1,20,000 plus 18 per cent GST. Interested candidates must submit their applications by 20 December 2025. Payment must be completed by the application deadline to secure admission. Upon successful completion of the programme, learners will receive a certificate from the Continuing Education Programme at IIT Delhi. This certification carries the prestige and recognition associated with IIT Delhi, one of India's premier technical institutions. The certificate demonstrates completion of rigorous training in brand management and validates the skills acquired during the programme. To receive the certificate, participants must complete the capstone project successfully and maintain a minimum attendance of 70 per cent throughout the six-month duration. The certification can significantly enhance career prospects in marketing and branding roles across industries. The investment in this programme offers substantial return through access to quality education, networking opportunities with peers and faculty, and the credential of an IIT Delhi certification. The programme fee covers all learning materials, access to online classes, faculty guidance for the capstone project, and the final certificate upon successful completion.
Career Opportunities After Completion
Graduates of this programme can pursue various career paths in brand management and marketing. Entry-level positions include Brand Executive, Marketing Coordinator, Digital Marketing Specialist, Social Media Analyst or Manager, Content Strategist, and Communication Planner. With experience, professionals can progress to roles such as Assistant Brand Manager. The programme prepares learners for opportunities across diverse industries including fast-moving consumer goods, retail, banking and financial services, technology, media, fashion, electronic commerce, healthcare, and consumer services. The skills acquired through this programme are applicable across sectors, providing flexibility in career choices. The curriculum focuses on both traditional brand management principles and modern digital marketing strategies, ensuring graduates are equipped for contemporary business environments. The capstone project experience provides practical knowledge that employers value. The IIT Delhi certification adds credibility to the resume and can open doors to better job opportunities. The programme's emphasis on strategic thinking, analytical skills, and creative problem-solving aligns with the competencies that organizations seek in brand management professionals. Alumni of this programme will be well-positioned to contribute effectively in roles that require understanding consumer behaviour, developing brand strategies, and managing marketing communications across platforms.
Eligibility and Application Process
The programme is open to graduates holding a degree obtained through 10+2+3 pattern from any discipline. There are no specific subject requirements, making the programme accessible to students from diverse educational backgrounds. The selection process is based on eligibility verification and timely submission of applications. Seats are limited, and candidates are encouraged to apply early. The application deadline is 20 December 2025, and interested individuals must complete their registration before this date. Assessment during the programme is entirely based on the capstone project, which requires participants to develop a comprehensive brand strategy. To successfully complete the programme and receive the certificate, participants must maintain a minimum attendance of 70 per cent in the live online classes. This attendance requirement ensures consistent engagement with the learning material and faculty guidance. The programme is coordinated by Professor Mahim Sagar, who is a Professor and Former Head of the Department of Management Studies at IIT Delhi. Detailed information about the course curriculum, registration process, and programme structure is available in the official information brochure. Prospective students can access complete details and register through the official programme website of IIT Delhi's Continuing Education Programme.
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