Saralnama, India released draft regulations requiring AI tools and major social media platforms to label AI-generated content. The Ministry of Electronics and IT invited public feedback on proposed amendments to IT Rules. Companies must add visible watermarks on synthetic content. For images and videos, labels must cover 10% of display area. Audio content needs identifiers in first 10% of playback. Large platforms must ask users to declare AI-generated uploads and use automated detection. Non-compliance risks losing safe-harbour protections under IT Act. The rules aim to regulate deepfakes and synthetic media in India's first comprehensive attempt. (Updated 23 Oct 2025, 08:41 IST; source: link)
Key Points
- On 31 Oct 2023, India released draft regulations requiring AI tools and major social media platforms to label AI-generated content
- The Ministry of Electronics and IT invited public feedback on proposed amendments to IT Rules by 6 Nov
- Companies must add visible watermarks on synthetic content