Saralnama
The Asia Cup 2025 will start on 9 September with India playing UAE first. A promo by Sony Sports Network for the India-Pakistan match on 14 September caused anger. The video showed Virender Sehwag, Suryakumar Yadav, and Shaheen Afridi. Fans criticized it because it came soon after the Pahalgam terror attack in April that killed 26 civilians. Many felt the promo was insensitive and called for a boycott of the Asia Cup and Sony Sports Network. Sehwag and BCCI also faced criticism for promoting the match. Despite this, Sehwag remains hopeful about India's chances. The India-Pakistan cricket rivalry has lost its usual excitement this time. How to promote sports better: focus on encouraging sports in Indian villages rather than controversial promotions. (Updated 27 Aug 2025, 23:21 IST; source: link)