India's women cricketers have experienced a remarkable surge in commercial value following their historic maiden Women's ODI World Cup victory in 2025. Players such as Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues have become highly sought-after names in the sports marketing industry. Top management firms report that endorsement values for leading players have increased by 50 percent or more, with deals now surpassing INR 1 crore for elite performers. This shift marks a significant change in an endorsement space previously dominated by male cricketers. Social media engagement has also grown substantially, with players witnessing follower increases of up to 100 percent. The financial rewards extend beyond endorsements, as the BCCI awarded the squad INR 51 crore, while state governments provided additional bonuses. Tata Motors further announced each squad member would receive the top model of its upcoming Tata Sierra.
Endorsement Values Jump Two to Three Times
Management firms handling women cricketers confirm dramatic increases in commercial appeal. Tuhin Mishra of Baseline Ventures, representing Mandhana, Richa Ghosh, and Radha Yadav, reported endorsement spikes reaching 55 percent for top-tier players. Karan Yadav from JSW Sports, managing Shafali Verma and Jemimah Rodrigues, revealed even steeper growth of two to three times for leading performers. Jemimah's endorsement value jumped from approximately INR 60 lakh to INR 1.5 crore, while Shafali's climbed from around INR 40 lakh to INR 1 crore. Players who delivered standout World Cup performances could see potentially higher increases. Social media growth paralleled commercial success, with Jemimah's following doubling to 3.3 million and Shafali's rising nearly 50 percent. Women cricketers now endorse brands like Hyundai, Gulf Oil, SBI, and PNB MetLife, traditionally associated with male ambassadors.
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