SaralnamaThe Ministry of Electronics and IT released draft changes to IT Rules 2021. These aim to label and trace AI-generated content. Social media platforms with over 5 million users must add labels covering 10% of visuals or audio. Permanent metadata must be embedded. The rules target misinformation and election manipulation. Stakeholders can send feedback. The ministry says this is necessary for a safe and accountable internet. Experts expect implementation in a few months. Users will find it easier to spot fake content, but creators face extra steps. The industry may need tech investments. To stay informed, check the ministry's website for updates. (Updated 23 Oct 2025, 01:36 IST; source: link)
Key Points
- The Ministry of Electronics and IT released draft changes to IT Rules 2021 on 22 Oct
- These aim to label and trace AI-generated content
- Social media platforms with over 5 million users must add labels covering 10% of visuals or audio