Skip to content

Tanishq and Sachin Tendulkar Team Up for Gold Exchange Program

  • Rajat 
  • Business
1 min read
Tanishq and Sachin Tendulkar Team Up for Gold Exchange ProgramSaralnama

Tanishq, India's trusted jewelry brand, launches a gold exchange program to reduce gold imports. Indians can exchange old gold (9-22 carats) from any jeweler with 0% deduction. Sachin Tendulkar supports this initiative, calling it a win for every Indian. The program aims to recycle India's 25,000+ tons of household gold, potentially saving foreign currency. Over 3.25 million Indians have exchanged 170,000 kg of gold through Tanishq's program. The brand, known for quality and design, has 500+ stores across 300+ cities, equipped with caratmeters for gold purity checks. (Updated 18 Oct 2025, 17:02 IST; source: link)

Key Points

  • Tanishq, India's trusted jewelry brand, launches a gold exchange program to reduce gold imports
  • Indians can exchange old gold (9-22 carats) from any jeweler with 0% deduction until 21 Oct 2025
  • Sachin Tendulkar supports this initiative, calling it a win for every Indian