Tanishq, India's trusted jewelry brand, launches a gold exchange program to reduce gold imports. Indians can exchange old gold (9-22 carats) from any jeweler with 0% deduction. Sachin Tendulkar supports this initiative, calling it a win for every Indian. The program aims to recycle India's 25,000+ tons of household gold, potentially saving foreign currency. Over 3.25 million Indians have exchanged 170,000 kg of gold through Tanishq's program. The brand, known for quality and design, has 500+ stores across 300+ cities, equipped with caratmeters for gold purity checks. (Updated 18 Oct 2025, 17:02 IST; source: link)
Key Points
- Tanishq, India's trusted jewelry brand, launches a gold exchange program to reduce gold imports
- Indians can exchange old gold (9-22 carats) from any jeweler with 0% deduction until 21 Oct 2025
- Sachin Tendulkar supports this initiative, calling it a win for every Indian