September 30, 2025, New Delhi — The India office of the Cranberry Institute has announced Chef Vikas Khanna, the internationally acclaimed Michelin-star chef, author, and philanthropist, as brand ambassador for US cranberries for the 2025-26 season.
This collaboration brings Chef Khanna on board to represent the Cranberry Institute globally, highlighting the superfruit’s health benefits and versatility in cuisines worldwide.
As part of the association, Chef Khanna will lead conversations around cranberries across health, nutrition, and festive occasions, engaging audiences in India and around the world.
“Food, for me, is about balance, nourishing the body while celebrating culture and joy. Cranberries carry that duality beautifully; they are rich in health benefits yet equally vibrant in taste and colour,” said Chef Vikas Khanna.
“I am honoured to partner with The Cranberry Institute to share their story across borders, especially in India, and inspire people to bring them to their tables in new and meaningful ways,” he added.
Sumit Saran, India Representative of The Cranberry Institute, said the organization is delighted to associate with the renowned culinary maestro.
“His extraordinary talent and passion for food have elevated Indian cuisine on the global stage. His unique ability to connect health, heritage, and gastronomy makes him the ideal ambassador for the fruit,” Saran stated.
Through this association, the institute aims to build awareness of cranberries’ nutritional and culinary strengths among Indian consumers.
Dried cranberries are the most commonly available form in the market, easily accessible in dry fruit stores and on leading e-commerce platforms. Cranberry juice and several cranberry-based food products are also widely available across the country, Saran added.
The Cranberry Institute is a not-for-profit organization founded in 1951 to further the success of cranberry growers and the industry in the Americas through health, agricultural, and environmental stewardship research.
The institute is funded voluntarily by supporting members that handle, process, and sell cranberries. Its Board of Directors consists of nine members representing their respective handlers and processors.