Saralnama
Netflix has published guidelines for its production partners on the use of generative AI (GenAI) in content creation, emphasizing responsible and transparent use. The company views GenAI tools as valuable creative aids for generating video, sound, text, and images but requires partners to disclose intended AI use to their Netflix contact. Low-risk applications generally do not need legal review, but projects involving final deliverables, talent likeness, personal data, or third-party intellectual property require written approval. Netflix outlined five key principles to ensure responsible AI use and stressed the importance of maintaining audience trust by avoiding misleading content. This move follows criticism over the use of AI-generated images in the 2024 documentary "What Jennifer Did." Netflix co-CEO Ted Sarandos has highlighted AI's potential to enhance creativity and reduce production costs, citing the Argentinian sci-fi series "The Eternaut" as an example. The guidelines aim to balance innovation with legal and ethical considerations as AI technology rapidly evolves in the entertainment industry. (Updated 23 Aug 2025, 06:37 IST; source: link)