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UK Children Tempted by Celebrity Gambling Ads, Study Finds

UK Children Tempted by Celebrity Gambling Ads, Study FindsSaralnama

A UK study reveals children aged 11-17 feel tempted to try betting after seeing celebrities promote it. Nearly 90% of 13-17 year-olds are exposed to gambling content online. 25% of surveyed children said celebrity gambling ads made them want to try it. This rises to 36% for boys aged 16-17. Some children reported seeing content creators share gambling links and tips. The legal betting age is 18. GambleAware urges regulators to address social media accounts promoting betting. Experts warn early exposure can lead to gambling becoming deeply embedded in social practices. The government says robust rules exist to prevent ads targeting children. (Updated 2 Sep 2025, 04:46 IST; source: link)

Key Points

  • A UK study reveals children aged 11-17 feel tempted to try betting after seeing celebrities promote it
  • Nearly 90% of 13-17 year-olds are exposed to gambling content online
  • 25% of surveyed children said celebrity gambling ads made them want to try it