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Apple will launch the iPhone 17 series on 9 September 2025 at Apple Park, California. The new lineup includes four models: iPhone 17, iPhone 17 Pro, Pro Max, and a new ultra-thin iPhone 17 Air replacing the Plus model. The base model will have a larger 6.3-inch screen and a 24-megapixel front camera. The Pro model will feature a redesigned camera layout, while the Pro Max will have a bigger battery. The iPhone 17 Air will be Apple's slimmest phone ever, with a 6.6-inch screen. Apple faces strong competition from Samsung and Huawei, especially in the US and China. Samsung’s foldable phones challenge Apple, which may launch its own foldable iPhone next year. Apple also needs to improve AI features to keep up with rivals. The event will also showcase new Apple Watches and AirPods. The iPhone 17 launch is crucial for Apple to maintain its market position amid rising competition and changing technology trends. (Updated 27 Aug 2025, 08:45 IST; source: link)