A viral video by an Indian woman living in Japan highlights the cultural differences in fragrance preferences between the two nations. In Japan, strong perfumes are discouraged in public spaces like trains and offices, with a term sumehara (smell harassment) describing discomfort caused by overpowering scents. The woman, posting as anushainjapan on Instagram, explained how a colleague found her perfume too strong despite her considering it mild. This contrasts sharply with India, where fragrances are a form of self-expression and carry heritage value. Experts explain that artificial perfumes with harsh chemicals can trigger headaches, nausea, and allergies. Japan's cooler climate makes scents linger longer, and the culture values harmony, avoiding disturbances to others. Meanwhile, India's hot climate and traditional use of attars and sandalwood make stronger fragrances both practical and culturally significant. The video serves as a reminder that everyday habits like wearing perfume carry deep cultural meaning.
Cultural differences in fragrance preferences
In Japan, people prefer subtle or no fragrance in shared spaces. The concept of sumehara, or smell harassment, reflects discomfort caused by strong perfumes or unpleasant odors. Japan's cooler climate makes even mild scents linger, and the culture emphasizes wa (harmony), avoiding anything that disturbs others. Conversely, in India, perfume is deeply tied to self-expression and heritage. From applying attar before prayers to using rose water and sandalwood in festivals, scents are woven into daily life. India's hot climate means lighter perfumes fade quickly, making stronger fragrances both useful and expressive. A musky sandalwood scent perfect in Delhi could feel overwhelming in Tokyo, highlighting the importance of respecting cultural norms when traveling abroad.
Source: Link