SaralnamaPiyush Pandey, renowned Indian adman, died. He was 70. Prahlad Kakkar, a fellow advertising professional, remembers Pandey as a 'kindred soul'. Kakkar and Pandey were rivals and friends who shared a special bond. Pandey changed Indian advertising by promoting vernacular languages over English. He created iconic campaigns and mentored many creative professionals. Kakkar recalls Pandey's early days as a trainee copywriter with innovative ideas. They often met in editing rooms and became close friends. Despite being competitors for rival brands, they maintained a warm relationship. Kakkar will miss Pandey's irreverence, humor, and courage to fight for his work and juniors. (Updated 24 Oct 2025, 20:08 IST; source: link)
Key Points
- Piyush Pandey, renowned Indian adman, died on 22 Mar 2024
- He was 70
- Prahlad Kakkar, a fellow advertising professional, remembers Pandey as a 'kindred soul'