Saralnama1988 marked the creation of 'Mile Sur Mera Tumhara', one of Piyush Pandey's earliest iconic campaigns. The renowned Indian advertising legend died on at age 70. Pandey, known as the 'voice of Indian advertising', created memorable slogans like 'Do Boond Zindagi Ki' for Pulse Polio and 'Ab ki baar, Modi sarkar' for the 2014 elections. He led Ogilvy India for over 40 years, breaking language barriers in advertising. Pandey received numerous awards, including the Padma Shri and Cannes Lions' lifetime achievement honour. Prime Minister Modi, industry leaders, and celebrities paid tributes to the creative genius who gave Indian ads a 'desi heart'. (Updated 24 Oct 2025, 17:07 IST; source: link)
Key Points
- 1988 marked the creation of 'Mile Sur Mera Tumhara', one of Piyush Pandey's earliest iconic campaigns
- The renowned Indian advertising legend died on 8 Jun 2023 at age 70
- Pandey, known as the 'voice of Indian advertising', created memorable slogans like 'Do Boond Zindagi Ki' for Pulse Polio and 'Ab ki baar, Modi sarkar' for the 2014 elections