SaralnamaSubscribe Now! Get features like “ Kuchh khaas hai… Zindagi mein ”, goes the catchline of Cadbury Dairy Milk's iconic ad where a girl runs onto a cricket field after her partner's winning shot. That perhaps best describes Piyush Pandey, for his ads were something special — a celebration of life. Piyush Pandey, often called the ‘Father of Indian Advertising’, has died at the age of 70, leaving behind a legacy of ads that spoke the language of the people and not the agency he worked at. Piyush Pandey's ads, which sold emotions and identity, are now a benchmark for Indian advertising. From “Har Ghar Kuchh Kehta Hai” to “ You and I, in this Beautiful World ” and “Abki Baar, Modi Sarkaar”, here's a look at his iconic ad campaigns through the years. Pandey made three iconic ads… (Updated 24 Oct 2025, 12:08 IST; source: link)
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- Get features like “ Kuchh khaas hai… Zindagi mein ”, goes the catchline of Cadbury Dairy Milk's iconic ad where a girl runs onto a cricket field after her partner's winning shot
- That perhaps best describes Piyush Pandey, for his ads were something special — a celebration of life