SaralnamaSubscribe Now! Get features like Content creator Apoorva Mukhija has criticised the thriving commercialisation of content creation and signalled her intention to step away from the space. In an interview with The Indian Express, Mukhija described the online world as “a circus” in which news outlets chase her for clicks rather than merit. Expressing her disillusionment with how content creation has turned into a business, Apoorva Mukhija said, “We all started doing this for fun, and now people call it an industry. It was just about talking to a camera, how did it become so serious? Now you have to fight to stay relevant, attend events, get papped, and maintain networks. I don’t know who commercialised this space so much. I never took it that seriously. I’m just a girl who wants to talk to a camera; it’s really… (Updated 23 Oct 2025, 12:05 IST; source: link)
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- Get features like Content creator Apoorva Mukhija has criticised the thriving commercialisation of content creation and signalled her intention to step away from the space
- In an interview with The Indian Express, Mukhija described the online world as “a circus” in which news outlets chase her for clicks rather than merit