Saralnama: Outdoor brand Arc'teryx faced backlash for a fireworks display in Tibet's Himalayan region. The event, part of a promotional campaign, sparked criticism for its potential impact on the fragile ecosystem. Arc'teryx apologized, saying it contradicted their values. They promised to assess the project's impact with an external agency. The display, called 'Rising Dragon', was set at over 5,000 meters in Tibet's Shigatse region. Critics worried about disruption to local wildlife and the ecosystem. Chinese officials are now investigating the incident. Arc'teryx, founded in 1989, is known for high-end sportswear and has over 150 shops globally. (Updated 22 Sep 2025, 12:01 IST; source: link)
Key Points
- : Outdoor brand Arc'teryx faced backlash for a fireworks display in Tibet's Himalayan region
- The event, part of a promotional campaign, sparked criticism for its potential impact on the fragile ecosystem
- Arc'teryx apologized, saying it contradicted their values